A little peek to let our customers know that STILLEN is the REAL deal.

This point-of-purchase display that I designed a little while back for Green Oil.  The company uses this design as part of a motor oil display, which was originally intended to be used in-store, but has also been used at trade shows and car shows. This is what the actual display looks like:

Because of the tear-off sheets available for customers that want more information (and of course, the coupon!) I was able to cut out a lot of text that wasn’t pertinent.

Here’s the idea behind how it was broken down:

1. Since people tend to read top left to bottom right, front and center is the big idea: a tag line that intends to give the reader a little more of an idea about the brand than only the name would offer.  On the black background, white agreed with the rest of the design and still offered heavy contrast from the background.

2. On its side, the brand name is less easily read over and dismissed–if #1 worked, the reader should be interested in knowing which synthetic oil makes the others “green with envy.” If I could make changes now, I would probably go a bit smaller on the logo to give a bit more attention to #1 so that they wouldn’t be in competition with each other as much as they are right now.

3. Lastly, the specific product being shown on the arm of the display (and subsequently, the product being talked about) is identified.

I believe in the importance of giving the viewer the credit of being able to “figure things out,” so for example: even if the logo isn’t enormous, or the oil weight isn’t the most prominent element in the design, if they have enough interest they will find it in a matter of seconds if it’s available.