Put together for a good friend of mine who is launching a daily deal website for automotive services in Southern California. Pretty cool!

Logo design wasn’t mine, just the flyer

Had a great trip down to Leon, Mexico last month to do some driving for a Hotwheels event with the International Allstars. The event was great (and hot) and the Hotwheels drivers put on a good show. Pictures can always tell better stories than I can, so on with the good:

A more interesting kind of doctor asked about a website and branding last month. Dr. Koh is a doctor of sports medicine that focuses a lot on MMA fighters and the injuries that come along with putting the body through such extreme conditions. The logo can be seen here and the website can be seen here or by clicking on the graphic below

http://www.mma-doc.com

I was able to swing by Rally Innovations yesterday to catch up with some old friends and got a sneak peek at their new Evo Soul catalog that I designed a while back. Came out looking pretty snazzy in print!

Rally innovations produces aftermarket parts for Subarus, Mitsubishis (only the good ones) and the Nissan GT-R.

Extreme Autofest down at Qualcomm Stadium in San Diego last weekend was tons of fun as expected. The car show was HUGE! The other drivers were great: the Slide Society boys down from Mexico, Bigwave Dave, Moe, Darren, Note, Melissa, Jason, and the guys from Arizona. As with any successful event, preparation by the crew chief Pat Ardon was key to making the car run as well as it did:

Pat spent some time with the car down at 5Zigen before the event to ensure it would run as perfect as it did

Keeping a high-performance motor like the MX5′s Cosworth 2.3L running perfectly takes a meticulous attention to detail.

After we showed up at the are designated to have some fun, we had to unload all the goods (and 3D glasses?) from our trucks.

First thing to do after unloading the car is walk the course…

Darren, Moe, and Dave gave me a quick tour of the gymkhana-esque cone course that they set up the previous day. Dave is flexing in this picture.

These guys are just out to have some fun!

and fun we had! The Mazda MX5 was excellent as always. The Allstars really know how to put on a show.

These dapper dudes (Moe, Darren, and Dave) were killing it ALL DAY! The s13 boys were impressive with how much they could do on low power and the sound of Dave’s car has still been haunting me. I need a 1J something!

After a couple ride-alongs with the folks that were putting together a little TV pilot we called it a day

Special Thanks go out to:
Team Allstars
BF Goodrich
Motul
Yoshi at 5Zigen Wheels
Mazda
Pat Ardon
Extreme Autofest
AutoWorld Magazine
Hiromi for lending out the car she usually drives (mine is currently a frankenstein!) 

and to my best friend… Costco Pizza.

Decided to play a little more with this one in Photoshop so I could export a revisited version that’s more in line with what the FJ is all about

original post: http://www.okaycool.com/print-design/fj-cruiserallcall-2011-logo

Letterhead, line card, and envelopes for the guys over at www.twchem.com who I finished the website for not too long ago. They wanted to stick to a strong and patriotic feel for their design.

While out having some fun at Holy Jim in Trabuco Canyon with Darren, he caught my rear locker saving me from some real annoyance on his Go Pro attached to his Titan. Making this post also made me realize Seesaw is easier to less awkward to spell/look at than Teeter Totter.

Back in January I got somewhat of an emergency call about a website that needed to be up for a big meeting the next day. A few minutes after I got off the phone I had a hefty word document and a bunch of pictures start to flow into my inbox.

Luckily enough I had no plans for the night

The idea was to build something that could:
-Visually convey the idea of how a new product works
-Create a full website with limited resources on hand
-Use a pallet that would be appealing to construction professionals

Here’s the result:

Click to Visit

Here’s one of the latest projects I’ve been playing with. It’s a proposal to Lexus for a project car I’ve been working on for drifting.

The big idea behind it is to create an iconic car for Lexus’ in house tuning parts company: F Sport.  So, when people see the car they don’t think “that’s a sweet car,” but rather “that’s the F-Sport car.”

Between graphics, media (print & online), and promotional events we should be able to turn this car from just an IS350 into “The Icon.”

I wish I could post all of the pages, but I’ve had trouble with other teams plagiarizing my proposals before, so here’s a few of the more design-centric pages:

(11×8.5 – center bound)

The logo has some meaning of its own behind it.  The F Sport icon (created by Lexus) is modeled after the first corner at Suzuka raceway, where the first F-Sport car (the IS-F) was developed.

When I started on my Icon logo, I was considering where this car would be tracked most; Willow Springs Raceway.  WSIR has quite a few tracks, but one of the fastest and most popular is the track nicknamed “Big Willow,” which is known to racers as “The Fastest Road in the West.” And it is fast. I took a look at the track and decided to design the “n” in Icon after turns 3-5 on the Big Willow course:

Which ended up coming out like this for print:

Have you ever wondered what craigslist would be like if advertising folks ran the place?  Probably a little more color, and a whole lot less spelling errors. I’ll take a regular run-of-the-mill craigslist ad and give my best shot at making it have a little more impact.

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