A little peek to let our customers know that STILLEN is the REAL deal.

Put together for a good friend of mine who is launching a daily deal website for automotive services in Southern California. Pretty cool!

Logo design wasn’t mine, just the flyer

A more interesting kind of doctor asked about a website and branding last month. Dr. Koh is a doctor of sports medicine that focuses a lot on MMA fighters and the injuries that come along with putting the body through such extreme conditions. The logo can be seen here and the website can be seen here or by clicking on the graphic below

http://www.mma-doc.com

Here’s another design project that I did for the Sprinkler Repair Service in Orange County. A big part of their marketing is the good old fashioned on-foot door to door flyering. While many companies will drop in a rubber-banded (annoying) or photocopied flyer, these guys wanted something better. We worked together to design something with a clean and fresh feel that would match their website and feel trustworthy to consumers.

I recently had the opportunity to redesign the twitter background for @AlisonRosen who podcast fans would know from the Adam Carolla Show. Hopefully this will help augment the sarcasm and general punnery that this young lady deals out on a daily basis.

Designed for Dr. Jason Koh – for a fresh/young feel in sports medicine

I was able to swing by Rally Innovations yesterday to catch up with some old friends and got a sneak peek at their new Evo Soul catalog that I designed a while back. Came out looking pretty snazzy in print!

Rally innovations produces aftermarket parts for Subarus, Mitsubishis (only the good ones) and the Nissan GT-R.

This popped into my email today:

“The biz card you made me just won me free flamebroiler.

I dropped the card in & the girl liked the design and said it’d be easy to pick out next time she did the drawing. I guess good design = free food”

Single page website that only has the necessities.

These business cards were designed to help my friends from home-pro realty class up their business business card game.

Latest project that was referred to me from a friend of a friend for a quick logo design. Type up top is a pentool freehand creation, and down below is helvetica condensed 47. This would look pretty mean on the side of the supra it’s going on, eh?

Latest in logo goods. For a Dirt Abatement company – You spray this stuff on dirt and it keeps dust down. Pretty cool!

Just had a great dinner with the guys at Trans Western and took a snap of how their polos came out

Connell Nissan just launched their facebook contest that gives away a GT-R for the day. Hell yes I entered!

Here’s what shows on the contest when you land on the page:

The goal was to create a design that would communicate the idea of what the contest was clearly/concisely with images and text and gives the user a clear path to follow to enter the contest.

and after entering…

The page suggests that the user check out their wall to encourage interaction rather than the user taking a random path away from the facebook page.

http://www.facebook.com/ConnellNissan

This product is actually pretty darn cool. It was developed by Sam down at Platinum Strands for folks that enjoy a good campfire, firefighters, and pretty much anybody that loves being around a flame but doesn’t want their hair to smell like it for the next week. It’s designed to wash the smokey smell out of your hair.. pretty cool! Can’t wait to give it a try.

Here’s part of the final logos I put together:

Ready for a huge bottle?

One you’ll see on a laptop with music bumping from all sides:

he ended up going with the one on the top left.

Marmot makes kickass stuff. Check them out at marmot.com or give them a shout @marmotpro

Decided to play a little more with this one in Photoshop so I could export a revisited version that’s more in line with what the FJ is all about

original post: http://www.okaycool.com/print-design/fj-cruiserallcall-2011-logo

Designed for Charles over at Precision Autoworks. A dang sweet lookin S2000 widebody kit. I wish I had more pictures of Charles’ S2000 to share, it sports a wicked supercharger setup tuned by Bisimoto.

Submitted this logo earlier this week for the new logo for the FJ Cruiser AllCal event coming up

Letterhead, line card, and envelopes for the guys over at www.twchem.com who I finished the website for not too long ago. They wanted to stick to a strong and patriotic feel for their design.

For Orange County Pool & Spa cleaner Kevin Morton:

I’m a sucker for a good plate of noodles.  The Mongolian BBQ place at the Orange Mall (nice and close to home) is my favorite place to roll into at lunch time. Last time I was down there I noticed a hand-drawn sign above the register:

Sweet giveaway, right? But.. not so sweet sign.  I went home knowing that I had to help them out with a little 11×17 action.  Here’s the final product:

Goal: Draw some attention and deliver the message.  When you see it, do you think noodles and ipods?

So they put it up.. sweet!

And as no good deed goes unpunished, my fortune cookie came with two fortunes.  One of them said I’ll be extra creative on Friday (tomorrow).  No promises though.

bon appetit!

Lately I’ve been finding inspiration for print designs on things that aren’t necessarily print…

I ended up pulling a palette out of this house that I saw on an interior (and I suppose… exterior?) design site when I was poking around the net for some inspiration:

This point-of-purchase display that I designed a little while back for Green Oil.  The company uses this design as part of a motor oil display, which was originally intended to be used in-store, but has also been used at trade shows and car shows. This is what the actual display looks like:

Because of the tear-off sheets available for customers that want more information (and of course, the coupon!) I was able to cut out a lot of text that wasn’t pertinent.

Here’s the idea behind how it was broken down:

1. Since people tend to read top left to bottom right, front and center is the big idea: a tag line that intends to give the reader a little more of an idea about the brand than only the name would offer.  On the black background, white agreed with the rest of the design and still offered heavy contrast from the background.

2. On its side, the brand name is less easily read over and dismissed–if #1 worked, the reader should be interested in knowing which synthetic oil makes the others “green with envy.” If I could make changes now, I would probably go a bit smaller on the logo to give a bit more attention to #1 so that they wouldn’t be in competition with each other as much as they are right now.

3. Lastly, the specific product being shown on the arm of the display (and subsequently, the product being talked about) is identified.

I believe in the importance of giving the viewer the credit of being able to “figure things out,” so for example: even if the logo isn’t enormous, or the oil weight isn’t the most prominent element in the design, if they have enough interest they will find it in a matter of seconds if it’s available.

Have you ever wondered what craigslist would be like if advertising folks ran the place?  Probably a little more color, and a whole lot less spelling errors. I’ll take a regular run-of-the-mill craigslist ad and give my best shot at making it have a little more impact.

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